How to use the Internet for sales - a manual for a businessman

Asked to tezisno sketch so that I can say on this subject, if I was suddenly invited to a seminar where the participants - middling business, unfamiliar with the Internet.

I probably would have started with a hackneyed thesis that 'if you do not have the internet, then you do not do '. Thesis beaten us, but when you get to an audience that sees the network as a channel for transmitting information via e-mail communication and the environment of young people, the extra hint of malignancy of the lack of good selling site will not interfere.

Then I told what I mean by corrupt site. Obsmeyat to sites where the home is given photos of the director and / or meaningless text sheet entitled ' hello world'. I would be in the examples shown, that the news on the commercial sites are killing sales. I have found examples of sites that transformed optimizers in reference to the articles okolotemy. We would laugh together at this.

Then I would have drawn a rough scheme for the site, which aims to sell a product. Would lead to a real case, the offset price information affects the calls and sell. How does the rotation of the calls of the goods in the window. Of course, it is clear that the first screen of taxis, but most business people do not understand.

Then I would sing a song that site - it's the same store or office, as well as their own.

Then, looking at the degree of interest of the audience, I would talk about methods to attract users to the site. I would start a story with no specific methods, but with marketing and analogies that each disease has its own doctor and his medicine. What to buy advertising on the Internet by the gross, it's like to swallow antibiotics for all diseases at once, in the hope that some of them will cure your sore: and expensive, and put the liver.

We have considered several options with advertising: context, progress in the search, banner ads on targeted resources, work with social networks, work with targeted forums, create their own community. On each of the methods I have stayed with a small briefcase, showing that not every site it is suitable.

Then he launched a number of case studies showing how to override the target audience by several methods, discarding irrelevant and focusing efforts on the most inexpensive and high quality. Pricing policy in advertising - even the most sensitive spot in the business, so any words about how to reduce the price advertising, or at least improve its quality even at a high price per unit of service, always resonate in my heart and head businessman.

In conclusion, I would take 1-2 examples from the audience and right in front of sketched a rough plan with price calculations on how I was searching for clients in these cases. After that, invite others to personal counseling in the office, and handed out cards wishing.

Alex! .