Bonus:. free online movie about Steve Jobs - iGeny ( tyts the link). The film is available for viewing on the iPad, iPhone and other computers. I have a great opportunity to inform you of special offers of interest in the technique of Apple in Murmansk. If you are interested in something, write in the comments, as well as share your experiences from the use of gadgets apple company.
In 2009 only one in Murmansk, single-brand computer store ... About the location I. written before. It's the right thing regardless of whether it is forced or conscious, but the simultaneous change of name to RU Store can be much more unpleasant consequences in the. As you know re-branding is not cheap, but to change the consumer's opinion about the brand will require far more financial resources than their own involvement.As it turned out, changing the name the ...
Whether after the launch of Apple iPhone sales in Russia have become more closely monitor the illegal use of its brand, or simply time and attention to Murmansk technology vendors Apple, but the boys from the former ...
but. simultaneous change of name and address of the store. - This is not the only reasons that may adversely affect the business. There is another important aspect - it is. range.
Initially the shop was conceived as a single-brand T. e. Apple and only Apple ( at least I remember it from the words themselves as employees of OOO «Development of the North ... On the one hand - it was a risky move for Murmansk with its small population, the other has been clearly identified segment of consumers. Although in recent years on the market share of Mac computers and laptops is growing, Apple is a niche product, and the company from Cupertino has repeatedly stated this at the time of their marketing programs.
And then one day you come into the shop there all the delights the eye of an innovative technique to the interior retail space themselves, pass by the windows, looking for, what is a brand new surprise for you this time and the OPPA: HP, MSI, Netbooks. All they arrived!.
All this discussion of how this could be or actually is, but the fact there is a blur of positioning and updated «RU Store», becomes a kind of technology centers and Alpha but with a few....
In «RU Store» not constantly hovers on the trading floor a large number of potential customers, they are not as attractive prices and a wide range and there is a former loyal customer begins to wonder what a «RU Store» maganzionov better than others for the sale of computer equipment? .
I thought up in a fairy tale about positioning, segment, loyalty, and MAC- fans, and now the facts, but rather personal, but, again, about the range of. With the renovation and opening of the «RU Store» in the store was submitted to the most recent lineup MACov, which were presented by Apple in late 2008. And that's what I tell you, the user MacBook ( already old-fashioned ), I do not understand why it was necessary to turn your MacBook in the next Acer ( Design ).
Here it is the new MacBook 2009:.
Square laptop with an aluminum cap - just like everyone. Now even better than the Samsung Design. Tin and atstoy! . Now, why should I come to the computer store (in particular «RU Store») and buy a new MacBook?.
At the end of good news.
Without any warning and portents updated range of Apple: there is a new MacBook White. Revolutionary changes have taken place ( which makes sense ), only the changed portion of the hardware and software Laptop. More on. macspoon. ru. __________________________.
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